Copyright © Margaret
Michaels 2008 All rights reserved
No part of this copy may be reproduced, stored in or introduced into a retrieval system
or transmitted in any form or by any means without prior written permission from
the author.
Client: SAY IT BIG
Business: Large-scale promotions
Project: Brochure for mass mailing to key clients
Say it with style, energy, spirit, passion, verve and impact. Grab attention and market share. Move to the front and dance in the spotlight. SAY IT BIG is here to create a measurable and auditable change in consumer attitudes and behavior through smart strategies, creative tactics, and flawless executions. Looking for a way to burnish a superior brand image? SAY IT BIG can couple traditional media advertising with brilliant marketing moves that propel your business to the next level—and beyond.
When the goal is dazzling, impressing, educating, fascinating, or delighting your target audience, SAY IT BIG makes it happen. You can expect the flexibility of creative ideas for funding, the most unique ways to enhance your image or convey a message—and the assurance of audited results. From simple business cards to international exposure with NASCAR sponsorship, stand out in the crowd by saying it BIG…
Audited Results!
You don’t have to worry about a hit-and-miss approach with SAY IT BIG. Sure, we excel at creating fresh spins on proven strategies. But we also walk the line of accountability by tracking results. After all, our mission is turning your advertising and promotion dollars into brand recognition, sales and profit! In a word, offering finest investment you could ever make.
Strategic Planning & Concept Development
In today's fiercely competitive playing field, strategic planning wins the market share. You know your target audience and industry expertise. SAY IT BIG knows how to meld the two in one successful equation. We have the savvy and experience to create dynamic solutions for concept development, operations, campaign strategies, budgeting and analysis.
Public Relations
Walk tall in your world, maximize your visibility, and command exposure. SAY IT BIG has already established the media relationships you need for influential news releases, feature stories, and press conferences. Our PR experts run the inside track that keeps your story dancing in front of the eyes of your target audience.
Client: Sunstate Rental Equipment
Business: Light and heavy equipment rental
Project: Anniversary ad-pack in trade journal
Meet the Partner of Choice for Rental Equipment
25 years of growing relationships — one satisfied customer at a time
No rental company outshines Sunstate. We understand that your professional reputation depends on the quality of your work—delivered on time and on budget. We also know that any number of good rental companies can supply tools and equipment for the job. That’s why our hallmark of value-added service has placed Sunstate in a class of its own since 1977.
It doesn’t matter whether you are lighting up a single stage or moving several tons of earth. Sunstate’s exhaustive inventory of reliable equipment is carefully selected to meet the widest possible range of applications, from construction and industrial to commercial or special events. Choose from hundreds of items or tailor an entire rental package around your job requirements. All at competitive prices.
At Sunstate, the people are the company. Maintaining an outstanding rental fleet is only half of our success story. Customers remember the courtesy, prompt attention, and helpful advice of our employees long after the equipment is returned. They recall the exceptional attitude and skill of the "Sunstate family." Sunstate employees deliver such outstanding customer service, you might think that they own the business. Which is exactly how they feel. Many of our managers have advanced from wash rack, mechanic, counter sales and delivery positions into company leaders and managers. Recognizing, developing, and rewarding talent is just one aspect of Sunstate's dedication to continual growth and improvement.
In fact, the many improvements and solutions suggested by Sunstate employees over the past 25 years have molded the company into the force it represents today. Sunstate’s Suggestion Program is consistently recognized as one of the nation’s finest. Competing against corporate giants like IBM, Lockheed Martin, Coca Cola, and Mastercard International, we have garnered top honors for Best Managed Support and Best Program for Multiple Locations. Encouraging our employees to offer their personal best to each and every situation introduces excitement into the equipment rental business. The fact that every day brings a new challenge makes Sunstate a great place to work and a great place to do business. Sunstate is about people—800 strong and growing—but a true family.
Client: The SpurGroup
Business: Business and professional development and consulting
Project: Brochure for direct mailing
The SpurGroup
A Business and Professional Development Organization
Delivering the finest talent on today’s market…
Expect nothing less.
Pay for nothing more.
Q. Why makes The SpurGroup so unique among consulting groups?
A. The SpurGroup is a virtual organization of impressive talent in a variety of business disciplines. Using this flexible yet highly focused approach, The SpurGroup is able to meet each client’s requirements with a precise portfolio of resources. Attention, time, talent, and money are all concentrated on specific needs.
Q. How do most consulting firms operate?
A. Consultants traditionally divide their services into several phases that include problem identification, research, recommendations, and implementation. These phases are interdependent but tend to be billed separately. Once the process begins, most clients feel compelled to “see it through” in spite of spiraling costs. Many of the consulting fees relate to behind-the-scenes personnel or activities that remain a mystery to the client.
Q. What is The SpurGroup measure of success?
A. In a word, accountability. After all, our mission is to increase profitability through effective strategic thinking and professional development training, The SpurGroup shares your interest in tangible goals like reducing costs, boosting sales, enhancing perceived value to customers, and making improvements in the bottom line.
The SpurGroup is a virtual consulting firm where the brightest minds in every discipline are available to streamline solutions around your exact needs. Our experts combine creativity with business acumen to stimulate decisive action and resolve your toughest challenges. With the exception of hard-core engineering and technical development, The SpurGroup can contribute to every facet, operation, and phase of your business in consumer and industrial markets.
Client: Phoenix Management Solutions
Business: Claims/recovery services for surety industry
Project: Promotional brochure
Phoenix Management Solutions
Unrivaled service is our only mission
Phoenix Management Solutions, LLC is dedicated to providing the surety industry with the highest standard of claims and recovery services. Our innovative and effective management solutions are all focused on a single goal: Improving our clients’ profitability by reducing surety losses and increasing recoveries. Contracting with Phoenix Management Solutions delivers more than confidence in claims support and cost-effective claims management. Interested in tightening your reins, maximizing your resources, and achieving your goals? We understand the territory and we can lead the way. Concerned about exorbitant fees? Don't be. Phoenix Management Solutions offers recovery management services on a flexible fee schedule. Compensation for most cases is based upon a contingent fee structure and court costs: No recovery, no fee.
Every company knows that the effective recovery of surety losses can dramatically improve the bottom line. Unfortunately, the demands of active claims can eclipse the aggressive pursuit of yesterday's losses. That's why Phoenix Management Solutions maintains an entire group dedicated to loss and premium recovery services. Our knowledgeable staff begins by reviewing the entire underwriting and claim process — a research perspective beyond the scope of law firms or collection agencies. Phoenix Management Solutions determines and evaluates sources of recovery beyond your indemnitors. Should bankruptcy or legal proceedings occur, we can leverage our exhaustive analysis to maximize your recoveries. Our recovery successes have even included files that were previously labeled "uncollectable" by other agencies.
Client: Medical Society Placement Service
Business: Employment agency specializing in healthcare
Project: Promotional brochure for direct mail
Medical Society Placement Service
The agency doctors have relied upon since 1961
MSPS understands that the integrity of your operation depends upon the quality of your people. Unfortunately, maintaining a reliable office team within a prescribed budget can be one of the most daunting tasks any healthcare facility faces. In fact, employee costs are the largest single expense that most practices encounter. That’s why the medical community has turned to MSPS for nearly four decades, assured of unparalleled recruitment support at a reasonable cost.
MSPS is your constant staffing solution—your private human resources department. As a trusted leader with a proven reputation for excellence, we offer a single telephone number that you can dial with confidence for every staffing need. Recognizing that people are your most valuable resource, we strive to supply an employee who is consistent with the caliber of your current staff.
In a word, we listen. Our enviable success record over the years is rooted in close communication and rapport with our clients. MSPS service is synonymous with individual attention—not impersonal database matches. Yes, we harness technological efficiencies. But the ideal fit for each position ultimately depends upon the insight and dedication of our experienced personnel consultants.
Combining careful research with years of experience in the medical community, our skilled personnel consultants form a clear picture of the talents, skills, and qualities of your ideal candidate. Your only task is making a final selection from highly qualified candidates that meet your stated criteria. No expensive ads, endless phone calls, or reference checking. No time wasted on unsuitable applicants.
Client: CCS Presentation Systems
Business: Supplier of computer and video projection systems
Project: Promotional brochure for direct mail
CCS Presentation Systems
Focused on Your Success
Our track record tells the story. Since 1990, CCS Presentation Systems has expanded from a single sales representative into one of the world’s largest dealers for multimedia projectors. With 14 offices across the nation, CCS has emerged as the preferred supplier of computer and video projection systems to the corporate and educational markets.
How did CCS achieve such phenomenal growth? Creating one satisfied customer at a time. A single telephone call to CCS answers every need, from state-of-the-art equipment at attractive pricing to world-class service and uncompromising support. Our consultants take the time for a detailed analysis that matches equipment and systems to real-world situations. CCS is committed to providing solutions that meet your specifications—not just the manufacturer's standards.
The dynamic partnerships we enjoy within the A/V equipment industry allow us to support today's finest equipment in every imaginable environment. CCS designs, programs, build, installs, and services each system—from the simplest solution to the most sophisticated multimedia and video conferencing integration.
Client: DirectRoot
Business: Manufacturer of plant-care systems for controlled watering/feeding
Project: Creative "newspaper-style" promotional brochure
Plant care experts praise The DirectRoot
Scientifically designed and professionally endorsed, The DirectRoot is breaking new ground in total plant care. Hydrogeologists, gardeners, landscapers, and nurseries are all discovering the advantages of this simple yet highly effective indoor and outdoor plant care system. Ingenious, easy-to-use Water Spikes integrate the three essentials of plant care: proper watering, feeding, and aerating. Each package contains a solid spike for breaking through the caked outer surface of the soil. Once a space is cleared for the perforated Water Spike—water, air, and nutrients are continually directed to the very roots of the plant.
“The Water Spikes facilitate the watering and care of plants like no other product I have seen.”
Bradley D. Cross, R.G., Hydrogeologist
"The DirectRoot is an excellent product, easy to use, and it works! I would highly recommend DirectRoot for everyone’s interior plants.”
Michael Mitchell, Owner - Just Plant Designers
"A great idea for indoor AND outdoor use...under drop irrigation systems and under tree drip lines.”
Dave Owens, “The Garden Guy” KTVK-TV3
Why will your customers buy The DirectRoot?
With its colorful, eye-catching End Cap display, The DirectRoot commands the attention of everyone from the amateur houseplant lover to seasoned horticulturists. Everyone is interested in a proven way of nurturing more vibrant, healthier plants. After all, improper watering is the Number One reason for houseplant disease and failure.
The DirectRoot solves the most critical plant care problems while it saves time, effort, and money. No more messy spills, stained carpets, or frustrating relocation of plants at watering time. No more worries about too much or too little water. For as little as $1 per plant, your customers can ensure ideal growing conditions and drastically reduce the expense of plant disease or loss—indoors, on the patio, or in the yard.