Copyright © Margaret
Michaels 2008 All rights reserved
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or transmitted in any form or by any means without prior written permission from
the author.
Client: PracticeOutlook
Business: Developers/retailers of medical office software
Project: Direct mailer series focused on personnel/service
FIRST MAILER
Meet Peggy (wearing trenchcoat, hat, sunglasses)
Your under-pressure agent
When you call Peggy for customer service, you’re tapping into 19 years of technical savvy and 5 years of dental office expertise. At PracticeOutlook, on-going software support is serious business. But unparalleled service is only the beginning. Our practice management software doesn’t demand thousands of dollars in up-front licensing fees. For one low monthly service charge, you’ll have the most efficient and friendly software on the market. And no additional cost for upgrades or data conversions. Get the facts on PracticeOutlook. It’s the smartest move you’ll ever make.
SECOND MAILER
Meet Jeannine (wearing baseball uniform)
She’s in a league of her own
Twenty years of technical savvy and four years of dental office expertise places Jeannine in the same ballpark as the rest of our customer service team. Impressed? Exceptional on-going support is just one way our practice management software rises above the crowd. PracticeOutlook doesn’t demand thousands of dollars in up-front licensing fees, either. One low monthly service charge delivers the most efficient and friendly software in the field with no hidden costs for upgrades or data conversions. We have all the bases covered. And we play for keeps.
THIRD MAILER
You may never meet J & J (wearing masks and hidden in dim light of computer screen)
The enigmatic masterminds behind Practice Outlook
Unseen, innovative and ultimately powerful. Each relying on 14 years of technical savvy, our ingenious hardware and software team delivers the finest office management system money can buy. What IS visible at Practice Outlook? The most efficient and friendly Windows software on the market. Unparalleled customer service from experts in our business and your business. One low monthly service charge—saving you thousands of dollars in licensing fees! We even offer Pentium computers and accessories for complete customization. Take the mystery out of boosting productivity and turn on the power in your practice.
Client: Mac Fortune
Business: Inventor, Entrepreneur
Project: Direct mailer to corporate advertising/marketing teams
Nothing rivals thermally activated messages for the WOW Effect!
Let your creative team run wild. Thermal Impressions will have them overflowing with fresh ideas for brand recognition and sales and marketing campaigns. Imagine accepting a pizza from the door-to-door delivery person and seeing a vibrant, eye-catching message attached to the top of the box. Later on, when the pizza is a memory and you flip the box lid closed again, you'll see an entirely different captivating image and message. Choose from a palette of bright and beautiful colors that form a kaleidoscope of images and memorable messages.
Does your product turn from hot to cold or cold to hot? Either way, Thermal Impressions can rocket you into a new dimension of marketing power. What other medium can rival the dynamic interplay of transforming imagery and changing messages? Even "The Coldest Beer in America" eventually cools down. With Thermal Impressions, that cooling can will be sporting a brand new attention-grabbing message and image!
Client: Advanced Advertising Approaches
Business: Marketing and advertising consultant
Project: Direct mailer targeted to Valley homebuilders
Headline: Even the human brain divides the workload for maximum efficiency.
Subhead: Shouldn’t you?
Scrambling to handle the mountain of tasks required by the residential development industry can drive a builder to mindless distraction. That’s why Advanced Advertising Approaches has been helping savvy builders focus their attention on sales since 1978. For the past 25 years, our support has been unrivaled in the Valley of the Sun. We know every inch of the territory you need to cover to launch a new project with truly explosive power. Use just one of our services, or use them all. The choice is yours. We can even work in concert with your in-house team for an integrated effort.
One call does it all. Nothing less than a small army of top-tier consultants and professionals could ever match the experience and expertise of AAA. The only thing more daunting than coordinating and financing a team of experts would be trying to handle every task yourself. Now is the time for an integrated, professional effort that can drive the desired results. Call AAA today and let’s put our heads together. We know how to help you cover all the necessary ground—quickly, smoothly, and efficiently.
