Copyright © Margaret
Michaels 2008 All rights reserved
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or transmitted in any form or by any means without prior written permission from
the author.
Client: Swedish Beauty
Business: Manufacturer of indoor sun-tanning enhancement products
Project: Corporate video to be used as a sales tool
(1) VIDEO
OPEN black screen, Swedish Beauty name burns through in 3-dimensional letters. The letters morph into liquid Titanium, which pours down to form the Titanium bottle... which in turn morphs into a female silhouette.
1) AUDIO
(VOICEOVER) Swedish Beauty welcomes you to the new millennium... with the sleek look and rich, silky texture of pure molten metal...Titanium breaks through the ultimate tanning barrier.
(2) VIDEO
The female seductively dances across the screen as she hugs and rubs herself, as though applying lotion to her body.
(2) AUDIO
Seductively fragrant…Vitamin and oxygen fueled...quickly absorbed. Imagine the warm, scintillating sensations of a 3-plus tingle factor.
3) VIDEO
The female form meets up with male form. They interact with each other sensually, hugging, massaging
(3) AUDIO
A master’s blend of exotic oils, nutrients, and moisturizers. Soothing and softening….Penetrating...energizing...stimulating each layer of the skin
4) VIDEO
The two silhouette forms become real, displaying rich, deep tans.
(4) AUDIO
Accelerating the production of melanin in every cell...Delivering a deeper, darker... more provocative tan than anyone dreamed possible.
(5) VIDEO
DISSOLVE to John Abate in his office. SUPERIMPOSED: President, Swedish Beauty
(5) AUDIO
Hello, I’m John Abate...Swedish Beauty products have been my passion since I first discovered them in Sweden in 1984.
6) VIDEO
NEW CAMERA ANGLE
6) AUDIO
As a salon owner, I watched these lavishly rich European formulas out-perform and out-sell every tanner accelerator on the market.
(7) VIDEO
CUT to manufacturing shot
(7) AUDIO
I could see that manufacturing Swedish Beauty right here in the United States would mean the highest possible quality at competitive costs.
(8) VIDEO
CLOSE UPS of ingredients in raw form
(8) AUDIO
We still import every pure ingredient directly from Europe. The most potent vitamins...the finest botanical extracts...the most exotic oils
(9) VIDEO
CUT to researcher in white leaning down to look into a microscope
(9) AUDIO
Even a rare DNA restorative enzyme...A breakthrough in slowing the cellular aging process.
(10) VIDEO
DISSOLVE to a velvet-petal rose caressing youthful skin (face, neck)
(10) AUDIO
Helping the skin recover from any UV damage...before, during, or after exposure.
(11) VIDEO
Moving beyond the rose, the camera continues in close-up along the female body lines.
(11) AUDIO
The result goes beyond a deep, rich, natural-looking tan. Swedish Beauty promotes youthful, radiant, luminous skin tone. With just the right product for every lifestyle....every complexion...every taste
(12) VIDEO
DISSOLVE to male model with Forman products
(12) AUDIO
Created exclusively for men, Forman products combine powerful tanning results with a clean, masculine fragrance
(13) VIDEO
DISSOLVE to split screen with products for advanced tanning and olive-skin-toned female model applying the product
(13) AUDIO
Sophisticated tanners can break through their plateaus with the tingle intensity of Titanium or Platinum
(14) VIDEO
Split screen changes to beginning products and fair-skinned male/female models applying product
(14) AUDIO
While beginners can establish a base tan with a Tingle Factor of zero
(15) VIDEO
DISSOLVE to product ingredients, oils, powders, etc. flowing through screen with product bottles ghosted in background
(15) AUDIO
Don’t be fooled into thinking that chemically induced redness can equal the Swedish Beauty Tingle. Only the finest synergy of natural oils and vitamins can actually stimulate the skin’s microcirculation for truly incredible tanning results. But indoor tanning accelerators are just the beginning of Swedish Beauty’s total facial and body care.
(16) VIDEO
DISSOLVE to outdoor sports action shots (male/female models applying lotion)
16) AUDIO
Those who lead an active lifestyle can choose from a complete line of exceptional SPF outdoor tanning oils and lotions. For natural brown tanning without UV rays...or deepening a salon tan...Swedish Beauty offers dye-free, non-streaking botanical oils.
(17) VIDEO
DISSOLVE to salon owners, Katie and Todd, on location in their St. Louis salon.
(17) AUDIO
We couldn’t imagine opening the doors of our new St. Louis salon without Swedish Beauty.
(18) VIDEO
CLOSE UP of Katie
(18) AUDIO
Our sales volume more than tripled the first three months we carried Swedish Beauty products.
(19) VIDEO
Todd joins Katie; CLOSE UP of Todd
(19) AUDIO
Everything about Swedish Beauty is first class. Deliveries are fast and accurate. Training is thorough. If questions come up, there’s a toll-free line for immediate answers or expert advice.
(20) VIDEO
DISSOLVE to point of sale displays (Tingle Tower, wall displays, etc)
(20) AUDIO
The line of products is so complete... and the displays are so captivating...it’s easy to guide our clients into a whole new dimension of tanning success and skin care.
(21) VIDEO
DISSOLVE to overlapping closeup shots of tan bodies
(21) AUDIO
VOICEOVER It doesn’t matter if they are first-timers or sophisticated tanners. Once they’ve experienced the Swedish Beauty difference, nothing else compares.
(22) VIDEO
FREEZE body action (SUPERIMPOSE phrases as they are spoken)
(22) AUDIO
VOICEOVER Breakthrough products...Competitive pricing...Unrivaled service and support
(23) VIDEO
DISSOLVE to Titanium cage as it explodes. Dust/debris settles and camera pulls back to reveal entire wrecked cage as the words “Swedish Beauty” materialize in the hole. SUPERIMPOSE: 800-532-9035
23) AUDIO
VOICEOVER Call today...and uncage the full force of Swedish Beauty in your salon!
Client: Tradewinds
Business: Manufacture and sales of evaporative cooling systems
Project: 60-second radio spot
ANNOUNCER
Long before the dawn of advanced technology, man invented metal evaporative coolers (BANG, BANG)
SOUND EFFECTS
CHORUS: Ooh’s and Aah’s
ANNOUNCER
But soon, these metal coolers began to rust...
SOUND EFFECTS
CHORUS: Mumbling, complaining
ANNOUNCER
...and home owners grew weary of scraping and re-sealing. Then Tradewinds introduced an easy-care evaporative cooler made from no-rust polypropylene (KNOCK, KNOCK). People everywhere started replacing their old rusty coolers with Tradewinds. The metal cooler companies were so alarmed...
SOUND EFFECTS
CHORUS: Do something! They’re killing us!
ANNOUNCER
They started making bigger and better coolers out of the same old...
SOUND EFFECTS
(BANG, BANG)
ANNOUNCER
Soon the cycle started all over again.
SOUND EFFECTS
CHORUS: Oh no! Rust again!
ANNOUNCER
Which brings us to your cooler. Leave the rust to ancient history...
SOUND EFFECTS
VOICES ECHO: Don’t settle for metal!
ANNOUNCER
Buy a Tradewinds...the pre-wired cooler that comes with installation kits, leveling legs, heavy-duty motor and thicker cooling pads. Built so well, Tradewinds is the only evaporative cooler with UL approval.
SOUND EFFECTS
CHORUS: Cheers, clapping
ANNOUNCER
Now that you’ve discovered Tradewinds, you have to see the all-new single inlet Chiller with eight-inch cooling pad. Same rust-proof cabinet, same unbeatable quality. Visit your home improvement center today and check out the complete Tradwinds line of coolers. Or call 800-826-COOL for an installer near you. That’s 800-826-COOL
TAG
Tradewinds...no-rust, no-sweat, no-kidding
Client: Well4Life
Business: Weight reduction and nutrition counseling
Project: Script for television advertisement
(1)VIDEO
SUPERIMPOSE Health Secrets from Well4Life
Dr. Lynne Knipping is sitting in a lush patio setting near a table with an array of prepared food and a mirror. She picks up the mirror and briefly looks into it as the scene closes.
(1)AUDIO
(MUSIC UP) I’m sure you’ve heard the old saying: You are what you eat. Well, I’m Dr. Lynne Knipping, and years of research have proven to me that you are whatever you think about yourself!
(2) VIDEO
CLOSE UP of Dr. Knipping (SUPERIMPOSE Well4Life logo in lower left)
(2) AUDIO
Showing you how to change self-defeating patterns and negative thoughts sets Well4Life apart from other weight management programs.
(3) VIDEO
Narration by Dr. Knipping nodding toward nature around her when speaking “natural balance” and pointing to her head with the closing words.
(3) AUDIO
Well4Life doesn’t rely on special foods, rigid diets or group meetings. Well4Life brings back the natural balance to every aspect of your life, beginning right here...with your thoughts.
(4) VIDEO
CLOSE UP of Dr. Knipping
(4) AUDIO
Well4Life shows you how to change old thought patterns...how to move through any blocks and limitations that once held you back.
(5) VIDEO
NEW CAMERA ANGLE
(5) AUDIO: As the pounds melt away, you’ll discover a whole new self-awareness…a whole new life!
(6) VIDEO
Scene of client visiting with a counselor as they plan a healthy, nutritional approach to eating. FADE to the same client wrapping a tape measure around her waist and smiling.
(6) AUDIO
(MUSIC TEMPO SLOWS)
At Well4Life, you’ll receive one-on-one counseling, medical supervision and sound nutritional advice…everything you need to lose 2 to 5 pounds a week and keep it off!
(7) VIDEO
Dr. Knipping narrating from original lush setting.
(7) AUDIO
Imagine your life going through this kind of transformation.
(8) VIDEO
Well4Life client in home environment (SUPERIMPOSE “former” photo and key phrases supporting testimonial…High Energy! Total Lifestyle Change!)
(8) AUDIO
Well4Life gave me my life back again. The pounds melted off and I have more energy that I ever thought possible.
(9) VIDEO
Well4Life client in home environment (SUPERIMPOSE “former” photo and key phrases supporting testimonial…Eat Regular Food! Lose 2-5 pounds weekly!)
(9) AUDIO
Nothing ever worked for me until Well4Life. It changed my whole approach to eating.
(10) VIDEO
CLOSE UP of Dr. Knipping; SUPERIMPOSE Well4Life logo, telephone number
(10) AUDIO
(MUSIC UP) Well4Life can be the answer for you, too. Remember, the decision to change your life is the only step you’ll take alone. Call today for a free consultation at 800-678-WELL
